Privacy Policy

Effective Date: May 26, 2026

This Privacy Policy ("Policy") describes how Wise River, LLC ("Company," "CalorieIntel," "we," "our," or "us") collects, uses, discloses, and otherwise processes your personal information when you use our Services (use of our Website, mobile Application, and other interactions you may have with us), as well as your privacy rights and choices regarding your personal information.

This Policy forms a part of our Terms of Service and terms used but not defined in this Policy are defined in the Terms of Service.

You must be at least 18 years old to use CalorieIntel. Do not use our Services if you are under the age of 18. Our Services are not designed nor otherwise intended for children or anyone under 18. We implement technical measures to prevent individuals under 18 years of age from creating an account or otherwise using our Services. If we become aware that an individual under 18 may have provided us with personal information, we will investigate and, if applicable, take steps to remove the data and delete that individual's account.

Personal Information We Collect

We may collect personal information directly from you, automatically through your use of the Services, and from third parties.

Personal Information We Collect Directly from You

Account and Profile Information. This includes your name, email address, profile image or photo (if you choose to provide one), and password or third-party authentication credentials.
Food and Activity Data. Certain features of our Services allow you to voluntarily share information about your dietary habits and activities you engage in. This includes your:
- Dietary habits;
- Food and drink you consume (including as submitted via text and image logging);
- Calorie count;
- Dietary restrictions;
- Fitness level, activity, and goals (e.g., weekly goals or habits like eat more protein);
- Lifestyle information (e.g., fasting schedules, sleeping data);
- Body measurements (e.g., height, weight, and BMI);
- Information related to any physiological conditions;
- Other information you might choose to submit (e.g., observations and reflections about your progress and mindset).
Food and Activity Data may include sensitive personal information when the information indicates or allows someone to infer a health condition.
Fasting Data. This includes fasting session start and end times, fasting protocol selections, session duration, and safety check-in responses.
AI Coach Conversations. This includes messages you exchange with our AI-powered coaching feature, including questions, responses, and conversation history.
Communications with CalorieIntel. This includes your email address, name, and any other content provided when you communicate with us, including exchanges with our support personnel and chatbot.
Research and Survey Information. This may include information you provide if you participate in research and surveys, such as contact information, feedback, and other information you choose to provide.
Events and Registration Details. This may include information related to your participation in our events (if any) as may be collected when you register for such events. For example, if you register for or attend an event that we host or sponsor, we will collect information related to your registration for and participation in such event.
Preferences and Other Requests. This may include information about your preferences, including communication preferences, coaching style, notification settings, display preferences, measurement unit selections, and any other preferences or requests you provide when interacting with us.
Payment Information. Purchases and subscriptions are processed through third-party platforms such as the Apple App Store. Their terms govern payment processing, renewals, and refunds.

Personal Information We Collect Automatically

CalorieIntel may collect Usage and Device Data. This may include details about your browser, operating system, or device (such as your cookie identifiers, internet protocol (IP) address, mobile advertising identifier, and other unique identifiers), internet service provider, mobile carrier, general location information (including inferred location based off of your IP address), actions that you take while using the Services, information about how you interact with the Services, including the frequency and duration of your activities, information about the links you click, and other information about how you use the Services.

CalorieIntel may collect information, such as usage and device data, from you automatically through cookies and other tracking technologies (collectively, "Cookies") we use to enhance your experience when you use our Services.

We use Cookies for a variety of purposes, including to make our site work, ensure security, and prevent fraud (Required Cookies); to provide enhanced functionality and analyze usage to improve our website (Functional Cookies); and to provide you with personalized content (Targeted Cookies).

What are Cookies? "Cookies" are small text files that are placed on your device when you visit certain websites. Like many other online service providers, we (and our third-party service providers and partners) use cookies and other similar technologies (e.g., pixels, web beacons, local storage objects, log files, software development kits, etc.) on the Services for various purposes. We collect information through cookies through those we set directly ("First-Party Cookies") and those set by third parties ("Third-Party Cookies").
Managing your Cookie Preferences. Depending on the country where you reside, you have choices with respect to Cookies. For example, by modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, some of our Services' features may not work properly.

Personal Information We Receive from Third Parties

We may receive information about you from other sources, such as through third-party connected health devices, service providers, research partners, marketing partners, and social media platforms.

Social login providers. We may receive information from third-party providers if you sign in using your account with one of these providers.
Service providers. Our service providers may provide us with your information to enrich our Services. For example, we may collect information about how you use our Services to improve our user experience and ensure the security of our Services. We also use service providers to help us communicate with you when you have questions or information requests.
Research partners. We may collect information for research purposes and surveys we conduct. This may include demographic information, health and fitness goals, and input regarding the use of our Services.
Marketing and advertising companies. This includes third parties who may disclose information about your interests, demographic information, and information about the marketing and content you have seen or clicked on.
Business partners. We may partner with other businesses to offer the Services. We may receive your personal information from those business partners as necessary or appropriate for the purposes listed in this Policy.
Information provided by other CalorieIntel users. We may receive personal information about you provided by other CalorieIntel users (like shared content, photos, or achievements) through community features.
Connected health data. With your permission, we may also collect relevant data from your device's health and fitness repository, such as Apple's HealthKit.
- The information you provide to HealthKit is then governed by the Apple Terms and Conditions and Privacy Policy. The unique information you choose to send from HealthKit is not used by CalorieIntel for marketing and advertising or transferred by CalorieIntel to third parties for marketing and advertising.

Aggregated, Deidentified, or Anonymized Information

Please note that we may aggregate, de-identify, or anonymize information so that it will no longer be considered personal information under applicable law. We may use and disclose de-identified information for purposes consistent with those described in this Policy or as otherwise permitted by applicable law.

How We Use Personal Information

Provide our Services. We use your personal information in connection with the provision, administration, and management of the Services, including managing your account, providing troubleshooting and technical support, and otherwise running our day-to-day operations.
Communicate with You. We use your personal information to communicate with you, including responding to your questions and requests. We may also use your personal information to send you communications to request information, seek your feedback, or provide you with administrative information, such as changes to our terms, conditions, and policies.
Respond to Your Requests to Exercise Your Rights. We use your personal information to respond to your requests to exercise your rights over your personal information.
Send You Promotional and Marketing Materials. We use your personal information to send you newsletters and other promotional communications, including information about CalorieIntel's new offerings, features, offers, events, and other information. You may opt out of these communications at any time by following the "unsubscribe" instructions included in those communications or by adjusting your notification preferences in the Application.
Analyze Usage of our Services and Research.
- Analyze performance. We engage third-party analytics providers to help us analyze traffic to evaluate usage of the Services. These third parties may use tracking technologies on the Services to collect information for such purposes.
- Research. We use your personal information to administer surveys and questionnaires that help us better understand how CalorieIntel users access and use the Services and for other research and analytics purposes, including to measure the effectiveness of the Services and the effectiveness of our marketing efforts.
Enhance and Personalize our Services. We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals (e.g., providing suggestions, reporting and analytics, meal plans, and recommendations), and test out new features and updates to our Services.
Plan and Manage Events. We use your personal information to assist with event planning activities, such as event registration and attendance and connecting you with other event attendees. We may also use your personal information to facilitate special events, sweepstakes, contests, and promotions, which have their own specific participation rules.
Maintain Security and Protect Rights. We use your personal information to help monitor and maintain the security of the Services and our business operations. Additionally, we use your personal information to prevent and detect fraud, unauthorized activities and access, and other misuse of the Services to protect you, our business, and others from unauthorized transactions and other unlawful or unsafe activity.
Satisfy Our Legal Obligations. We use your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.
Manage Pre-Litigation or Litigation Matters. We use your personal information to defend our rights and interests in the event of pre-litigation or litigation.
Carry Out Internal Operations. We use your personal information to conduct financial, tax, and accounting audits and assessments of our operations, including our privacy, security, and financial controls. We also use your personal information to administer our business, accounting, compliance, recordkeeping, and legal functions and for related risk and compliance purposes. We may also use your personal information to help maintain appropriate business records and enforce our policies and procedures.
Carry Out Sales and Business Transactions. We may use your personal information in connection with the evaluation, negotiation, and/or completion of a business transaction (e.g., a merger, divestiture, restructuring, acquisition, reorganization, dissolution, or other sale or transfer of some or all of our assets), whether as a going concern or as part of any bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.

How We Disclose Personal Information

We disclose personal information to the categories of recipients described below:

Our Business Partners. We may partner with other businesses to offer the Services and disclose your personal information to those business partners as necessary or appropriate for the purposes listed in this Policy.
Our Service Providers. We may disclose your personal information to third parties that provide business, professional, or technical support services to us and/or perform functions on our behalf to provide the Services. The services provided by these parties may include IT and hosting, payment processing, customer support, data storage, data analytics, AI services, auditing, and consulting and legal services.
Our Marketing Partners. We may disclose your personal information, including device and browser information and activity and usage information, to our marketing partners, including social media platforms and other parties that assist us in serving and measuring the performance of our communications.
Our Analytics Providers. We may disclose your personal information, including device and browser information and activity and usage information, to parties that assist us in performing analytics and help us measure the effectiveness of the Services.
Our Research Partners. We may disclose your personal information to our research partners, including those that perform surveys or research projects in partnership with us or on our behalf.
Relevant Third Parties in Connection with Business Transactions or Reorganizations. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer your personal information to the other company in accordance with applicable laws. We may also disclose certain personal information as necessary prior to the completion of such a transaction or other corporate transaction, such as a financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
Law Enforcement and Regulatory Authorities. We may disclose your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.
Other Parties. We may disclose your personal information to other parties at your direction or with your consent or as it may be justified under applicable law. We can disclose your personal information to other parties as necessary or appropriate to: (i) comply with applicable law; (ii) protect the Services, our rights and property, or the rights, property, privacy, or safety of others; (iii) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, or misuse of the Services; (iv) enforce, detect, investigate, and take action in response to violations of the CalorieIntel Terms; and/or (v) allow us to pursue available remedies or limit damages that we may sustain.

Managing Your Marketing Preferences

We may send you periodic marketing and promotional emails or other similar communications, and we will obtain your consent to do so, where required by law. If you no longer wish to receive marketing and promotional communications from us, you may:

Change your notification preferences in your account settings; or
Unsubscribe from these communications by following the "unsubscribe" instructions included in those communications.

How We Protect Your Information

We maintain reasonable technical, organizational, and administrative safeguards designed to protect the personal information under our control from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. All data transmitted between your device and our servers is encrypted using industry-standard TLS encryption. Access to your data is restricted to your authenticated account through row-level access controls.

Please be aware that despite our efforts, no information security measures can guarantee complete security. You are responsible for maintaining the confidentiality of your account credentials.

How We Retain Your Information

We will retain your personal information as long as necessary to fulfill the purposes outlined in this Policy (including to satisfy our legal or reporting requirements), unless a longer retention period is required or allowed under law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purposes for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If you delete your account, we will delete your personal data from our active systems. Some data may persist in encrypted backups for a limited period before being automatically purged. If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

International Transfers of Personal Information

CalorieIntel is headquartered in the United States and has service providers in the United States and throughout the world. As a result, your personal information may be transferred to the United States and other countries or regions with data protection and privacy laws that differ from those in your country of residence.

When we transfer your personal information outside of your country of residence, we do so in accordance with applicable law and take appropriate steps to ensure your information is protected. However, please note that while outside of the jurisdiction in which you reside, your personal information will be subject to applicable local laws, which might permit foreign governments, courts, law enforcement, or regulatory agencies to access your information in certain circumstances.

By using the Services and/or sharing your personal information with CalorieIntel, you are informed that your personal information may be transferred to countries outside of your country of residence.

Contact Us

If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at:

Wise River, LLC
Email: privacy@calorieintel.com
General Support: support@calorieintel.com
Website: calorieintel.com

Your Privacy Rights

Depending on where you live, the laws of your country, state, or province may have certain privacy rights over how your personal information is collected, stored, used, and shared, including:

Right to Access and Data Portability. The right to confirm whether we are processing your personal information, who we share it with, and to access or obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
Right to Deletion. The right to request that we delete your personal information (subject to certain exceptions prescribed by applicable law).
Right to Correction. The right to request that we correct inaccuracies in your personal information, taking into account the nature of the information and purpose(s) for which we are processing it.
Right to Limit or Opt Out of Certain Types of Processing. This includes:
- the "sale" of your personal information. Please note that CalorieIntel does not expressly "sell" information to others;
- the processing of your personal information for "profiling" and "targeted advertising" purposes; and
- certain forms of "profiling" (in each case, as these terms are defined in applicable law).
Right to Opt In to Processing of Sensitive Information. Some states offer their residents the right to opt in to the use of sensitive information. In this scenario, this means we cannot use sensitive information (outside of the provision of our Services) without your consent.
Right Against Discrimination. We will not discriminate against you if you decide to exercise your legal rights.
Right to Appeal Decisions. You may have a right to appeal a decision on a privacy rights request. To appeal such a decision, please submit your request to privacy@calorieintel.com with "APPEAL" included in the subject line.

How Do I Exercise My Rights?

You can exercise your privacy rights by submitting your request to privacy@calorieintel.com. In your communication, please state the request you would like to make and rights you wish to exercise.

Where legally permitted, you may submit requests through an authorized agent or representative at privacy@calorieintel.com. To process these requests, we will need to verify the identity of the agent and that you have authorized them to act on your behalf.

Questions. You can also contact us at privacy@calorieintel.com if you have any inquiries or complaints regarding our processing of your personal information.

Additional Information for Certain Jurisdictions

Residents of certain jurisdictions have additional rights under applicable laws, including residents of certain states within the United States (e.g., California).

United States — California

California Shine the Light. Residents of the State of California have the right to request information from CalorieIntel regarding other companies to whom the company has disclosed certain categories of information during the preceding year for the other companies' direct marketing purposes. To make such a request, please contact us at privacy@calorieintel.com.

California Consumer Privacy Act. The California Consumer Privacy Act ("CCPA") (as amended by the California Privacy Rights Act) provides California residents with the right to receive certain disclosures regarding the collection, use, and sharing of "Personal Information," as well as the right to know/access, delete, and limit sharing of Personal Information. "Personal Information" means "information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household." Certain information we collect may be exempt from the CCPA because it is considered public information or covered by a specific federal privacy law.

Right to Notice at Collection Regarding the Categories of Personal Information Collected

You have the right to receive notice of the categories of Personal Information we collect, and the purposes for which those categories of Personal Information will be used.

Category of Personal Information	Required Information
Personal Identifiers	We may collect names, email addresses, account names, online identifiers, IP addresses, and other similar identifiers. Source: • Our users (directly and automatically) • Third parties • Business partners • Service providers • Other CalorieIntel users • Analytics providers; and • Research partners. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Business partners • Service providers • Other CalorieIntel users • Analytics providers; and • Research partners. Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: While CalorieIntel does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.
Protected Classification Characteristics	We may collect protected classification characteristics under California law or federal law, including age and sex. Source: • Our users (directly). Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers • Other CalorieIntel users. Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: N/A.
Commercial Information	We may collect records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. This includes subscription history, in-app purchase records, and food and meal consumption patterns. Source: • Our users (directly and automatically) • Third parties • Service providers. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers • Analytics providers • Research partners • Marketing and advertising partners (including social media platforms and third-party advertising networks). Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: While CalorieIntel does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.
Internet or Other Electronic Network Activity Information	This may include browsing history, search history, and information regarding interactions with the Services and advertisements. This also includes features accessed, screens viewed, actions taken, frequency and duration of activities, and error or crash reports. Source: • Our users (directly and automatically) • Third parties • Service providers. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers • Analytics providers • Research partners • Marketing and advertising partners (including social media platforms and third-party advertising networks). Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: While CalorieIntel does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.
Geolocation Data	Such as IP address, country in which you reside, timezone, and general locale settings. CalorieIntel does not collect precise geolocation information (e.g., GPS coordinates). Source: • Our users (directly and automatically) • Service providers. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers • Analytics providers • Research partners • Marketing and advertising partners (including social media platforms and third-party advertising networks). Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: While CalorieIntel does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.
Audio, Electronic, Visual, or Similar Information	This may include audio input logging (e.g., voice-based meal logging), profile images or photos, food and meal photos submitted via image logging, and progress photos you may choose to provide. Source: • Our users (directly and automatically) • Third parties • Service providers. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers. Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: N/A.
Inferences Drawn from Other Personal Information	This may include inferences drawn from any of the information in the above-listed categories reflecting individuals’ preferences, characteristics, behaviors, attitudes, abilities, and aptitudes. Source: • Our users (directly and automatically) • Business partners • Service providers. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers. Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: While CalorieIntel does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.
Sensitive Personal Information	This may include health and nutrition data you input about your dietary habits and activities you engage in. Source: • Our users • Business partners • Service providers. Purpose of Collection and Use: Business purpose. Categories of Parties with whom the Information may be Shared: This information may be shared with the following third parties for business purposes: • Service providers. Has this information been shared with these parties within the last 12 months? Yes. Categories of Parties to whom the Information may be Sold: While CalorieIntel does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.

Right to know about personal information collected, disclosed, shared, or sold. You have the right to request that we disclose to you the personal information we collect, use, disclose, share, or sell.

Your CCPA Rights

Right to Know/Access Information. You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it.
Right to Request Deletion of Information. You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you.
Right to Information Regarding Participation in Data Sharing for Financial Incentives. You have the right to be free from discrimination based on your exercise of your CCPA rights. We may run promotions from time to time wherein we incentivize a consumer to share certain pieces of information with us. Participation in these incentives is voluntary, and you may opt out of the data sharing at any time.
Right to Opt Out of Sale of Personal Information to Third Parties. CalorieIntel does not sell your personal information to third parties for monetary or other valuable consideration.
Right to Opt Out of Sharing Personal Information for Cross-Contextual Behavioral Advertising. You have the right to opt out of sharing your personal information with third parties that generate a profile about you for marketing purposes. CalorieIntel does not share your personal information for cross-contextual behavioral advertising.
Right to Restrict Use of Sensitive Personal Information. You have the right to request that we restrict our use of certain pieces of Personal Information that are considered sensitive under California law — such as health information. We use sensitive Personal Information only to provide the Services.
Right to Correct/Rectify Inaccurate Information. You have the right to correct inaccurate Personal Information that we hold about you under certain circumstances. We may need to verify the validity and scope of the request as well as the scope and purpose of maintaining it.
Right to Non-Discrimination. You have the right to be free from discrimination based on your exercise of your CCPA rights. We may run promotions from time to time wherein we incentivize a consumer to share certain pieces of information with us. Participation in these incentives is voluntary, and we will provide more information when we ask you to participate.

How to Submit a Request

You can exercise your CCPA rights by submitting your request to privacy@calorieintel.com. In your communication, please state the request you would like to make and rights you wish to exercise.

United States — Other States

Residents of other U.S. states with applicable privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana) may have similar rights to those described above. To exercise your rights, please contact us at privacy@calorieintel.com.

Children's Privacy

CalorieIntel is not intended for individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a user under 18, we will take steps to delete that information and terminate the associated account. If you believe a child under 18 has provided us with personal information, please contact us immediately at privacy@calorieintel.com.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through the Application or by email. By continuing to access or use the Services after we have provided you with notice of a modification, you are agreeing to be bound by the modified Policy. If the modified Policy is not acceptable to you, please stop using the Services and delete your account.